A central plank of our strategy for SVD clients is to project them, ahead of their competitors, as “thought leaders” in their sector.

That recipe is available to all.

A news-survey of your clients, capturing their views on a news-worthy issue in your sector, will command far more news attention than a press release about your latest product, service, or recruit.

Your data-base of customers, targets, intermediaries, and suppliers is one of your most powerful PR tools:  and using it to produce news can be a win-win initiative – providing your business with “thought-leadership” media coverage, and providing you with a non-sales opportunity to appear on the radar-screen of those contacts.

By inviting them to air their views on topical issues, you are providing a service, delivering a news-platform for your business, and demonstrating your firm‘s leadership.

Whatever the results of those surveys, you are merely reporting the views of your clients/customers/contacts – your business is not responsible for those views.

Changes now sweeping through the news media also provide the opportunity for you to provide “though-leadership” articles on topical issues – another platform we are exploiting for our clients, whether as blog posts or by-lined articles in print.