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Telephone: +044 01275 390 552
Rupert Murdoch has launched his “pay for online content” bid
I love cricket, but I refuse to pay Rupert Murdoch‘s Sky to install satellite TV to watch international cricket on TV. Freeview TV carried all the matches in the recent football World Cup in South Africa – but England‘s cricket matches can only be viewed by buying a subscription to Sky.
I‘d rather listen to BBC‘s radio Test Match Special (TMS), and leave TV access to those prepared to pay Mr Murdoch for his monopoly!
And now Mr Murdoch has taken the lead in confronting the biggest challenge for all the world‘s news media – ie, how to “monetise” their online content.
From now on, online access to The Times and the Sunday Times will demand that you pay a subscription.
The Financial Times has already adopted that path: but the FT is so special that it is easy to see that “consumers” will be prepared to pay the small sum to subscribe to FT content (I did not hesitate to join that cohort).
Meanwhile, every other newspaper publisher is watching how Murdoch‘s Times and Sunday Times pay-for-access formula works: every national and regional newspaper is caught in the headlights of finding that, while newspaper sales are declining, the free-access to their online services has been growing.
It‘s a simple fact that few people under the age of 30 now buy or read a newspaper – either national or local/regional.
Moreover, those younger readers are now used to using the internet to access (for free) all the things that have been the traditional advertising bedrock for newspapers - job-opportunities, car-sales, and homes.
The UK has the biggest concentration of national, regional, and local newspapers. It also has the world‘s biggest concentration of publications for every trade, professional, and special-interest.
All these publications are also suffering the effects of online free content.
So what?
This must influence your organisation‘s plans and budget on how it seeks to communicate with your target audiences.
In the South West, these changes are creating new opportunities for businesses needing to communicate – more business pages, more space to fill, and more media (both printed and online). But there are new people and new rules delivering those new opportunities.
Nationally, the same issues are emerging: new opportunities, new people, and new rules.
This is our business: SVD has been tracking all those changes – nationally and regionally – and is enabling our clients to use the new opportunities
I love cricket, but I refuse to pay Rupert Murdoch‘s Sky to install satellite TV to watch international cricket on TV. Freeview TV carried all the matches in the recent football World Cup in South Africa – but England‘s cricket matches can only be viewed by buying a subscription to Sky.
I‘d rather listen to BBC‘s radio Test Match Special (TMS), and leave TV access to those prepared to pay Mr Murdoch for his monopoly!
And now Mr Murdoch has taken the lead in confronting the biggest challenge for all the world‘s news media – ie, how to “monetise” their online content.
From now on, online access to The Times and the Sunday Times will demand that you pay a subscription.
The Financial Times has already adopted that path: but the FT is so special that it is easy to see that “consumers” will be prepared to pay the small sum to subscribe to FT content (I did not hesitate to join that cohort).
Meanwhile, every other newspaper publisher is watching how Murdoch‘s Times and Sunday Times pay-for-access formula works: every national and regional newspaper is caught in the headlights of finding that, while newspaper sales are declining, the free-access to their online services has been growing.
It‘s a simple fact that few people under the age of 30 now buy or read a newspaper – either national or local/regional.
Moreover, those younger readers are now used to using the internet to access (for free) all the things that have been the traditional advertising bedrock for newspapers - job-opportunities, car-sales, and homes.
The UK has the biggest concentration of national, regional, and local newspapers. It also has the world‘s biggest concentration of publications for every trade, professional, and special-interest.
All these publications are also suffering the effects of online free content.
So what?
This must influence your organisation‘s plans and budget on how it seeks to communicate with your target audiences.
In the South West, these changes are creating new opportunities for businesses needing to communicate – more business pages, more space to fill, and more media (both printed and online). But there are new people and new rules delivering those new opportunities.
Nationally, the same issues are emerging: new opportunities, new people, and new rules.
This is our business: SVD has been tracking all those changes – nationally and regionally – and is enabling our clients to use the new opportunities