• Crisis Planning and Management
• Event Management
• Media Relations
• Promotions
• Publications & Audio-visual Production
• Sponsorships
• Internal and External Communication Audits
• Media Training and Interview Technique

Promotions

SVD is solely focused on corporate, professional, and business clients:  we do not act for consumer clients.  But the corporate sector can learn from the consumer sector!

What is common in the consumer sector can still be a novelty in the corporate sector.

For example: 

• Reader competitions:  they are common in newspapers and consumer magazines, but can be a novelty in trade and professional media, where the only cost is the “perceived value” of the prize (which could be products or services provided by the client;
• CSR-linked promotions:  we can create media promotions linked to our clients‘ CSR policies and campaigns;
• Client & intermediary promotions:  linked to business introduction or CSR aims, we can create promotions tailored for existing customers/clients and the introducers of new business;
• Piggy-back others‘ campaigns:  there are opportunities to create promotions which fit with media and sector campaigns;
• Internal promotions:  we can help in devising initiatives to help engage staff to encourage new clients, new recruits, and cross-referral.

 The message?  Corporate and professional firms can exploit the power of tailored promotions – just like consumer companies.