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Telephone: +044 01275 390 552
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Sturgess Van Damme
F10 Kestrel Court
Harbour Road
Portishead
BS20 7AN
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Telephone: +044 01275 390 552
PR collateral - are you making the best of yours?
Like most organisations your business will have a plethora of multimedia content at its disposal, from Powerpoint presentations to corporate videos, but are you making the most of them?
While some social media platforms provide the means to share information in the form of written content, other platforms focus on the aggregation and sharing of content such as videos, photography, audio files, slide presentations and other documents.
These multimedia content sharing sites allow users to upload files that are meant to be seen, commented on and shared by others. What we refer to as “PR collateral”. These include:
Video sharing. Videos are the most engaging and entertaining form of social media content. The most prominent site, You Tube, is the second most used search engine in the world after Google, but it is not the only video sharing site out there. Others include Vimeo, Panjea, Viddler and many more.
Photo sharing. While videos are the most engaging, photos are the most often used type of content on social media. Photo sharing sites include Flickr, Photobucket and Google‘s Picasa.
Audio podcast sharing. Podcasts are simply audio files created by podcasters and posted online for downloading and listening to via PCs, mobile phones and portable devices such as MP3 players.
Presentation and document sharing. An audit of an organisation‘s Powerpoint presentations, white papers and other content will reveal a treasure trove of valuable assets. Sites like Slideshare and Scribd enable the sharing of these informative assets to educate prospects and customers.
Here are some tips about content sharing and best practice:
Find content everywhere. Training videos, sales presentations, event photos and other valuable multimedia content is everywhere you look in an organisation, so find it and use it.
Publish everywhere. Post multimedia content uploaded to sharing sites by embedding links on blog posts, website landing pages and even outbound communications like email campaigns.
By invitation. Find friends and peers on sharing sites and invite them to subscribe to your channels.
Generate leads. Add links to landing page offers related to videos, photos, presentations and documents, and mention offers on podcasts.
Search engines love multimedia. Do a search of product or brand related terms and you‘ll find many video, photo and other multimedia listings on first page search results. Use keyword-rich descriptions and tags on uploaded content to optimise natural search rankings.
Like most organisations your business will have a plethora of multimedia content at its disposal, from Powerpoint presentations to corporate videos, but are you making the most of them?
While some social media platforms provide the means to share information in the form of written content, other platforms focus on the aggregation and sharing of content such as videos, photography, audio files, slide presentations and other documents.
These multimedia content sharing sites allow users to upload files that are meant to be seen, commented on and shared by others. What we refer to as “PR collateral”. These include:
Video sharing. Videos are the most engaging and entertaining form of social media content. The most prominent site, You Tube, is the second most used search engine in the world after Google, but it is not the only video sharing site out there. Others include Vimeo, Panjea, Viddler and many more.
Photo sharing. While videos are the most engaging, photos are the most often used type of content on social media. Photo sharing sites include Flickr, Photobucket and Google‘s Picasa.
Audio podcast sharing. Podcasts are simply audio files created by podcasters and posted online for downloading and listening to via PCs, mobile phones and portable devices such as MP3 players.
Presentation and document sharing. An audit of an organisation‘s Powerpoint presentations, white papers and other content will reveal a treasure trove of valuable assets. Sites like Slideshare and Scribd enable the sharing of these informative assets to educate prospects and customers.
Here are some tips about content sharing and best practice:
Find content everywhere. Training videos, sales presentations, event photos and other valuable multimedia content is everywhere you look in an organisation, so find it and use it.
Publish everywhere. Post multimedia content uploaded to sharing sites by embedding links on blog posts, website landing pages and even outbound communications like email campaigns.
By invitation. Find friends and peers on sharing sites and invite them to subscribe to your channels.
Generate leads. Add links to landing page offers related to videos, photos, presentations and documents, and mention offers on podcasts.
Search engines love multimedia. Do a search of product or brand related terms and you‘ll find many video, photo and other multimedia listings on first page search results. Use keyword-rich descriptions and tags on uploaded content to optimise natural search rankings.