• Crisis Planning and Management
• Internal and External Communication Audits
• Media Training and Interview Technique

Internal and External Communication Audits

You can‘t plan where your PR or internal communications should be going until you know where you are now

Having developed a highly effective, but low cost formula, Sturgess Van Damme has undertaken a great many independent audits of both internal and external communication for a wide range of clients including:

Managing any crisis is always less disruptive and potentially less damaging when you are prepared for it:

• Alamo Rent A Car
• Bishop Fleming
• British Gas
• British Telecom
• Brymon Airways
• Clarke Willmott & Clarke
• Cuprinol

In every case, the results identify solutions for PR and internal communications and also reveal opportunities and issues for the client management.

How does it work?

Internal Communications Audit

1. Listen to the client.
2. Listen to the staff.
3. Refine the questionnaire for a 100% survey (we have never achieved less than 42% response).
4. Collate, analyse and report the results with recommendations.

External Communications Audit

1. Listen to the client.
2. Listen to key audiences (senior-level sample interviews with customers, non-customers, stake holders, journalists, suppliers, analysts, staff etc).
3. Refine questionnaires for representative samples of each group.
4. Collate, analyse and report the results with recommendations.