IDEAS AND ADVICE CENTRE

Visit here often to see our latest ideas and advice which could help your business.  To read the whole story click on the relevant links.

WHAT IS PR WORTH TO YOU:  Governments have long recognised the value of PR, we look at why you don‘t need their budget to get press coverage that‘s worth it‘s weight in gold.

IF YOU HAVE A WEBSITE, YOU MUST LEARN ABOUT ‘SIDEWIKI‘!: See why your business is at risk from Google‘s latest ‘free gadget‘!

 CAN YOU AFFORD TO IGNORE VIDEO:  We look at why video content is fast becoming a genuine ‘must‘ for corporate websites.

PROFESSIONAL FIRM‘S CROSS-REFERRAL CHALLENGE: The biggest challenge facing every large professional firm- lawyers, accountants, surveyors etc- is the tantalising opportunity for the cross-referral of clients between internal teams.  Here is a summary of the main issues.

CARE-HOMES MUST LEARN FROM THE PRIVATE SCHOOLS SECTOR: At last, the UK‘s news media are recognising that long-term care is a crucial issue, at a time when councils are capping fees and Government is making care funding more complex.

LOOKING OUT FOR THE DIGITAL GAPS: In recent years, sales, marketing and communications have moved online.  We are all now proud of our digital status and able to point out the benefits we have generated.  Could there be gaps in our thinking?

SOCIAL MEDIA DAMAGE LIMITATION: TIPS AND POINTERS: While business leaders and their marketing teams agonise about whether or not to get involved in social media their staff have taken the lead and are already doing it.

PROPERTY WILL BE THE FIRST OUT OF RECESSION…. BUT IT‘S DIFFERENT THIS TIME!: The property sector- whether commercial or residential- is usually the first to be hit by recession, and the first to emerge from that recession.  But this time it is different, because the recession is deeper and longer than any of us can remember, and because it coincides with a sea change in the world‘s news media.

BANKERS- FORGET THE FACTS, AND ACCEPT THE REALITIES: Despite a huge spend on PR and advertising, aimed at persuading us all that banks are lending to business, the reality is that most company owners are faced with reduced lending and increased bank demands.

SOUTH WEST BUSINESS NEWS – IN PRINT: At long last, the South West now has not one but two serious regional business magazines.  South West Insider and South West Business both produce monthly magazines and online news-services.