Bishop Fleming Case Study
Objective: Create a platform for high-profile media coverage, positioning Bishop Fleming as “champions of owner-managed businesses.”
SVD Solution: Negotiate and deliver a twice-yearly “Red Tape Watchdog” survey, tracking the legislation which most affects businesses in the region, and gauging the views of MDs.
Delivery: SVD drafts a questionnaire, analyses the responses and produces results reports.
Results: A double-page spread in the Western Daily Press, including a web link to details of key legislation introduced six months prior to, and six months following, the publication date.
King Sturge Case Study
Objective: Reinforce King Sturge‘s position as the leading firm of property consultants by cementing relationships with key journalists.
SVD Solution: Arrange an annual media briefing for newspaper, broadcast and trade journalists, providing access to key partners in the Bristol office.
Delivery: SVD drafts full press releases around a series of short “thought leadership” presentations from the partners, which are provided for the journalists in a press pack.
Results: Widespread coverage in regional and national media.
Deloitte Case Study
Objective: create a platform for high-profile media coverage.
SVD Solution: Negotiate and deliver a no-cost monthly news-survey, “West Business Watch”, to report the views of West boardrooms on regional issues.
Delivery: SVD identifies each month‘s topic (ranging from regional transport issues to crisis planning), drafts the survey questionnaires, analyses the responses, and produces the results reports.
Results: A monthly double-page spread in the Western Daily Press, plus wider news-coverage throughout the South West – providing Deloitte with a low-cost domination of monthly business news coverage, out-pacing all other “Big Four” accountancy firms in the South West.
The Consortium Case Study
Objective: create platforms to take The Consortium‘s UK market leadership in providing product supplies to the educational sector into the care-homes and early-learning sectors.
SVD Solution: Position The Consortium as a catalyst in thought-leadership in the care-homes and early-learning sectors, by arranging sector surveys and joint-venture debates with the sectors‘ leading national trade publications.
Delivery: SVD forged partnerships with the leading trade publications and associations in both care-home and early-learning sectors, researched and drafted survey questionnaires, led panel debates at industry events, and issued the results of those surveys and debates.
Results: In its first year of serving the care-homes and early-learning sectors, The Consortium has been positioned as a key player in those sectors, with major coverage in the primary sector media, including a feature in the Times Educational Supplement.
Cardiff International Airport Case Study
Objective: Secure community support for Cardiff International Airport‘s Master Plan – in response to the Government‘s White Paper on the future of air transport.
SVD solution: Do it properly and thoroughly – ensuring entirely open and transparent consultation with all stake-holders.
Delivery: SVD created a detailed public consultation programme, including a series of public meetings, public-library displays, universal on-line access to the airport‘s Master Plan, media engagement, mailings to all key infuencers, presentations to key opinion-formers, and distribution of the Master Plan to every audience group.
Results: Cardiff International Airport‘s Master Plan achieved the most positive support of any UK regional airport, with minimal opposition.